Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 2012 - United States House of Representatives Offices and Issue Campaigns - Frederick Stephen (Fred) Upton - "Great" 2012-01-01 2012-01-01 Upton, Frederick Stephen (Fred) http://rightsstatements.org/vocab/NKC/1.0/ eng 117th (2021-2023) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-2064-138782 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-2064-138782_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/887336 https://vimeo.com/1076822302 advertising campaigns American Action Network Inc. 1 Video In the 2012 campaign ad, Republican candidate Fred Upton emphasizes his commitment to fiscal conservatism and budget reforms. Featuring multiple scenes of him speaking in Congress, at podiums, and in his office, the ad portrays Upton as a determined and responsible leader focused on advocating for fiscal prudence and economic reforms to support growth. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 2012 - United States House of Representatives Offices and Issue Campaigns - Scott Keadle - "Layers" 2012-01-01 2012-01-01 Keadle, Scott http://rightsstatements.org/vocab/NKC/1.0/ eng 117th (2021-2023) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-2115-141443 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-2115-141443_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/887227 https://vimeo.com/1076845444 advertising campaigns American Action Network Inc. 1 Video In the 2012 political TV ad for Scott Keadle, a Republican Party candidate, the ad displayed contrasting images of Keadle and text overlay pointing out his political contradictions, aiming to portray him as inconsistent. The serious tone and text overlays focused on challenging Keadle's credibility with voters by highlighting these contradictions. MovingImage