Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1994 - U.S. House of Representatives - James Bernard - Longley - "Taxes" 1994-01-01 1994-01-01 Longley, James Bernard http://rightsstatements.org/vocab/NKC/1.0/ eng 103rd (1993-1995) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1278-56363 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1278-56363_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/879102 https://vimeo.com/1069781469 advertising campaigns Roger Williams Advertising 1 Video In the 1994 presidential campaign ad for James Bernard Longley, the Republican candidate poignantly illustrates his stance on tax reform by using a series of visuals involving a dollar bill. Throughout the ad, Longley is seen tearing, burning, and holding damaged dollar bills, powerfully symbolizing the negative impacts of high taxes and government overspending on ordinary citizens. His serious tone and dramatic visuals underscore his message against the fiscal policies of the current administration. MovingImage