Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 2000 - U.S. House of Representatives - Mike - Taylor - "Heroes" 2000-01-01 2000-01-01 Taylor, Mike http://rightsstatements.org/vocab/NKC/1.0/ eng 106th (1999-2001) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1635-83033 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1635-83033_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/877780 https://vimeo.com/1069877367 advertising campaigns Strother, Duffy and Strother, Ltd. 1 Video In the 2000 campaign ad for Democratic candidate Mike Taylor, he and his wife Susan are portrayed as dedicated community heroes. Scenes show the couple discussing financial and college plans with their family, assisting an elderly parent, and actively volunteering. The ad emphasizes their commitment to community values and national improvement, all set against a backdrop of modest, familial settings and patriotic imagery. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 2000 - U.S. House of Representatives - Mike - Taylor - "Soap" 2000-01-01 2000-01-01 Taylor, Mike http://rightsstatements.org/vocab/NKC/1.0/ eng 106th (1999-2001) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1636-83088 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1636-83088_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/877781 https://vimeo.com/1069877584 advertising campaigns Strother, Duffy and Strother, Ltd. 1 Video In his 2000 Presidential campaign ad, Democratic candidate Mike Taylor consistently used the symbolism of a bar of soap to emphasize his commitment to "clean up the mess" in Washington. Repeatedly addressing the camera directly in various settings, Taylor earnestly promoted his "Taylor Plan," promising political reform and honesty. His messaging was supported by a campaign poster backdrop emphasizing these themes. MovingImage