Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1988 - U.S. House of Representatives - David J. - Swarts - "Close" 1988-01-01 1988-01-01 Swarts, David J. http://rightsstatements.org/vocab/NKC/1.0/ eng 100th (1987-1989) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1075-44695 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1075-44695_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/876548 https://vimeo.com/1069673381 advertising campaigns Axelrod and Associates 1 Video In the 1988 campaign ad for David J. Swarts, scenes feature him passionately discussing key issues like education, job creation, and environmental protection. He contrasts his proactive, inclusive policies against his opponent's extremism, presenting himself as focused and committed to community needs. Each scene emphasizes his dedication to positive change and community engagement. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1988 - U.S. House of Representatives - David J. - Swarts - "Love" 1988-01-01 1988-01-01 Swarts, David J. http://rightsstatements.org/vocab/NKC/1.0/ eng 100th (1987-1989) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1075-44696 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1075-44696_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/876550 https://vimeo.com/1069673787 advertising campaigns Axelrod and Associates 1 Video In the 1988 presidential campaign ad for David J. Swarts, somber imagery of devastated neighborhoods, abandoned homes, and polluted landscapes underscores the intense environmental neglect in Love Canal. Swarts appears concerned, expressing a fervent commitment to address and fight the pervasive toxic waste issues affecting these communities. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1988 - U.S. House of Representatives - David J. - Swarts - "Extreme" 1988-01-01 1988-01-01 Swarts, David J. http://rightsstatements.org/vocab/NKC/1.0/ eng 100th (1987-1989) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1075-44697 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1075-44697_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/876552 https://vimeo.com/1069674005 advertising campaigns Axelrod and Associates 1 Video In the 1988 political TV ad for Democratic candidate David J. Swarts, Bill Paxson is portrayed negatively, highlighted as an extremist opposing popular bills and consumer protections. Multiple frames illustrate Paxson at a podium, in legislative settings, and giving speeches, all emphasizing his controversial and unpopular stances against public interest. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1988 - U.S. House of Representatives - David J. - Swarts - "Neighborhood" 1988-01-01 1988-01-01 Swarts, David J. http://rightsstatements.org/vocab/NKC/1.0/ eng 100th (1987-1989) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1075-44698 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1075-44698_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/876554 https://vimeo.com/1069674336 advertising campaigns Axelrod and Associates 1 Video In the 1988 campaign ad, Democratic candidate David J. Swarts walks down a nostalgic suburban street in West Seneca, symbolizing his humble beginnings and middle-class values. Reflecting on past struggles, Swarts speaks to the camera, emphasizing job creation and perseverance, and connecting personally with voters' aspirations and challenges. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1988 - U.S. House of Representatives - David J. - Swarts - "Caution" 1988-01-01 1988-01-01 Swarts, David J. http://rightsstatements.org/vocab/NKC/1.0/ eng 100th (1987-1989) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1078-44940 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1078-44940_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/876556 https://vimeo.com/1069700458 advertising campaigns Axelrod and Associates 1 Video The 1988 campaign ad for David J. Swarts targets his political opponent Bill Paxson, painting him as a dangerous politician due to his legislative record. The ad emphasizes Paxson's votes against environmental and public safety laws with dramatic visuals including warning signs and urgent text overlays, suggesting that Paxson's policies pose a significant risk to public health and safety. The tone is alarmist and highly critical. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1988 - U.S. House of Representatives - David J. - Swarts - "Endorse" 1988-01-01 1988-01-01 Swarts, David J. http://rightsstatements.org/vocab/NKC/1.0/ eng 100th (1987-1989) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1078-44941 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1078-44941_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/876558 https://vimeo.com/1069700624 advertising campaigns Axelrod and Associates 1 Video In David J. Swarts' 1988 campaign ad, key newspaper headlines prominently endorse him while simultaneously criticizing his opponent, Bill Paxson. Highlighting Swarts' praised pragmatism and advocacy, the video effectively contrasts positive endorsements for Swarts with negative reviews of Paxson, underscoring a clear choice for voters through reputable media backing. MovingImage