Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Ney Bob - "Results" 1996-01-01 1996-01-01 Ney, Bob http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71886 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71886_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886277 https://vimeo.com/1076572084 advertising campaigns 1 Video In his 1996 campaign ad, Republican Bob Ney emphasized efficiency in governance and reliable political promises. Featuring scenes of Ney confidently engaging with senior citizens, reassuring them of tangible results rather than vague promises, and metaphoric imagery of hedge trimming signaling governmental pruning, the ad targeted trust and reliability, echoing a theme of comfort and security. MovingImage