Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Longley James Bernard, Jr. - "Campaign Pledge" 1996-01-01 1996-01-01 Longley, James Bernard, Jr. http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1421-66586 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1421-66586_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886184 https://vimeo.com/1076494270 advertising campaigns Community health services--United States 1 Video The 1996 political TV ad for James Bernard Longley emphasizes his dedication to integrity and local issues like job creation and healthcare. It contrasts Longley's commitment to the "Clean Campaign Pledge" with his opponent Tom Allen, who is portrayed as violating this pledge by resorting to personal attacks. Longley is depicted positively, focusing on ethical campaigning and clear contrasts in tactics and candidate integrity. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Longley James Bernard, Jr. - "Your Vote Counts" 1996-01-01 1996-01-01 Longley, James Bernard, Jr. http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1421-66585 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1421-66585_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886179 https://vimeo.com/1076494176 advertising campaigns 1 Video In his 1996 presidential campaign ad, James Bernard Longley, set against scenic Maine backdrops and patriotic symbols, addresses voters directly with a tone of determination and sincerity. Defending his record against opponents' attacks, Longley appears weary yet resolute, repeatedly expressing frustration over negative campaigning and earnestly appealing for voter support. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Longley James Bernard, Jr. - "Healthcare" 1996-01-01 1996-01-01 Longley, James Bernard, Jr. http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1421-66587 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1421-66587_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886187 https://vimeo.com/1076494458 advertising campaigns Community health services--United States 1 Video The 1996 political TV ad for Republican candidate James Bernard Longley showcases his dedication to healthcare reform. Featuring scenes of families discussing the positive impacts of Longley's health insurance policies and expressing gratitude, the ad emphasizes his supportive legislative actions. Longley is portrayed both interacting with constituents and speaking at public events, underscoring his commitment and empathy in healthcare advocacy. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Longley James Bernard, Jr. - "Civilian Jobs" 1996-01-01 1996-01-01 Longley, James Bernard, Jr. http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1421-66589 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1421-66589_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886181 https://vimeo.com/1076494752 advertising campaigns 1 Video In the 1996 political ad, Republican James Bernard Longley, confidently addresses Congress and interacts with legislators to advocate for Maine's electronic industry and job growth. The ad portrays Longley as a dedicated leader committed to economic development, vividly emphasizing his efforts through scenes of discussions, handshakes, and passionate speeches to various audiences about enhancing job security and opportunities within Maine. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Longley James Bernard, Jr. - "Union Workers" 1996-01-01 1996-01-01 Longley, James Bernard, Jr. http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1421-66588 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1421-66588_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886180 https://vimeo.com/1076494594 advertising campaigns 1 Video In the 1996 campaign ad, supporters vigorously defend Republican Jim Longley against negative ads in Maine, showcasing his advocacy for local industries and job protection at shipyards. Speakers include Longley and local workers, emphasizing his commitment to Maine's economic interests and countering opposition claims at community and shipyard gatherings. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Longley James Bernard, Jr. - "Point of View" 1996-01-01 1996-01-01 Longley, James Bernard, Jr. http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1421-66590 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1421-66590_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886186 https://vimeo.com/1076495438 advertising campaigns Taxation--Law and legislation 1 Video The 1996 political TV ad for Republican candidate James Bernard Longley highlights his debate with Tom Allen, focusing on defense jobs and tax policies. The ad repeatedly shows Longley advocating for preserving defense jobs and maintaining low taxes, while depicting Allen as uncertain or opposed to these stances, emphasizing their contrasting views on economic strategies. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Longley James Bernard, Jr. - "Olympia" 1996-01-01 1996-01-01 Longley, James Bernard, Jr. http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1421-66591 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1421-66591_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886182 https://vimeo.com/1076495549 advertising campaigns 1 Video In the 1996 political TV ad for Republican candidate James Bernard Longley, a middle-aged Maine resident earnestly speaks into the camera from a cozy, well-lit living room. He passionately endorses Congressman Jim Longley, emphasizing his support and the trust the local community places in Longley's leadership and vision. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Longley James Bernard, Jr. - "Veterans" 1996-01-01 1996-01-01 Longley, James Bernard, Jr. http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1421-66592 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1421-66592_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886183 https://vimeo.com/1076495668 advertising campaigns Veterans--United States; Community health services--United States 1 Video In the 1996 political TV ad for Republican James Bernard Longley, various scenes poignantly depict the challenges faced by veterans, focusing on a familys emotional struggle as an elderly veteran is repeatedly shown being carried on a stretcher. The ad emphasizes Longleys dedication to improving veterans' healthcare, showcasing family members recounting personal stories underlining the veteran's hardships and the need for comprehensive healthcare reform. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Longley James Bernard, Jr. - "Healthcare Revised" 1996-01-01 1996-01-01 Longley, James Bernard, Jr. http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1421-66594 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1421-66594_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886188 https://vimeo.com/1076495806 advertising campaigns Community health services--United States 1 Video The 1996 political TV ad for Republican Party candidate James Bernard Longley centers around a consistent theme of healthcare improvements. Various scenes depict a family engaged at home, either watching Jim Lonley's campaign, discussing health insurance benefits secured by him, or expressing gratitude for his healthcare initiatives. The ad emphasizes Lonley's commitment to enhancing healthcare and his personal engagement with constituents, reinforcing his image as a dedicated public servant focused on impactful policies. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Longley James Bernard, Jr. - "Independent" 1996-01-01 1996-01-01 Longley, James Bernard, Jr. http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1421-66595 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1421-66595_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886185 https://vimeo.com/1076496626 advertising campaigns 1 Video The 1996 political TV ad for James Bernard Longley showcases his determined advocacy for fiscal responsibility in Congress, reflecting his father's legacy. Scenes include Longley delivering impassioned speeches and gesturing emphatically, emphasizing a continuous family commitment to balance the federal budget and reduce governmental excess, all framed within a nostalgic and historical context. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Longley James Bernard, Jr. - "People of Maine" 1996-01-01 1996-01-01 Longley, James Bernard, Jr. http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1421-66596 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1421-66596_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886178 https://vimeo.com/1076496754 advertising campaigns Labor laws and legislation 1 Video In his 1996 campaign ad, Republican James Bernard Longley vehemently defends his personal and political reputation against a series of accusations, primarily from labor unions. Throughout various scenes, whether in rural settings, political offices, or at podiums with American flag backdrops, Longley appears frustrated yet assertive, passionately denying misleading attacks and emphasizing election integrity and local values. 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