Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - U.S. House of Representatives - Rick - Locke - "Apple" 1996-01-01 1996-01-01 Locke, Rick http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1420-66501 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1420-66501_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/877629 https://vimeo.com/1069837904 advertising campaigns 1 Video In a 1996 political TV ad, Democratic candidate Rick Locke strongly criticizes Republican opponent Doc Hastings. The ad, comprising various symbolic imagery, portrays Hastings in a negative light, emphasizing his Congressional voting record which allegedly favored harmful budget cuts, tax breaks for the wealthy, and detrimental impacts on healthcare, jobs, and public services. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Locke Rick - "Move Forward" 1996-01-01 1996-01-01 Locke, Rick http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1420-66503 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1420-66503_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886176 https://vimeo.com/1076492341 advertising campaigns Older people--Medical care--United States; Education--United States 1 Video The 1996 campaign ad for Democratic candidate Rick Locke concentrates on contrasting his values against Doc Hastings. Featuring scenes of a determined Locke prioritizing family values, Medicare, and economic development, the ad sharply criticizes Hastings tenure for job losses and favoring the wealthy. Lockes pro-family, education, and Medicare messages are highlighted as key campaign promises, presented through various settings, including an office and with patriotic backdrops. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - U.S. House of Representatives - Rick - Locke - "Endorse" 1996-01-01 1996-01-01 Locke, Rick http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1420-66502 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1420-66502_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/877630 https://vimeo.com/1069838011 advertising campaigns 1 Video In the 1996 political TV ad, Democratic candidate Rick Locke assertively presents his solutions, contrasting them with opponent Doc Hastings. Locke criticizes Hastings��������� policies, blaming them for negative impacts, while advocating for a balanced budget and agricultural growth, positioning himself as the favorable choice for progress and stability. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Locke Rick - "Plan" 1996-01-01 1996-01-01 Locke, Rick http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1489-73499 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1489-73499_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886175 https://vimeo.com/1076606965 advertising campaigns Taxation--Law and legislation Seder and Laguens, Inc. 1 Video In the 1996 campaign ad, Democratic candidate Rick Locke confidently presents his economic vision, emphasizing fiscal responsibility and tax cuts. Set in various town hall meetings, Locke connects with diverse, engaged voters, demonstrating his commitment to a balanced budget and a secure future. Scenes with graphs, American flags, and supportive crowds underscore his main messages. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - U.S. House of Representatives - Rick - Locke - "Apple" 1996-01-01 1996-01-01 Locke, Rick http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1489-73500 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1489-73500_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/877626 https://vimeo.com/1069857676 advertising campaigns Seder and Laguens, Inc. 1 Video In the 1996 campaign ad for Rick Locke, Doc Hastings is portrayed negatively, described metaphorically as a rotten apple, symbolizing the detrimental aftermath of his Congressional votes. Scenes vividly illustrate his controversial budget cuts, his alignment with Newt Gingrich, and the impact on public services, healthcare, and jobs, accusing him of ignoring constituent needs and favoring the wealthy. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - U.S. House of Representatives - Rick - Locke - "Endorse" 1996-01-01 1996-01-01 Locke, Rick http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1489-73501 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1489-73501_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/877627 https://vimeo.com/1069857872 advertising campaigns 1 Video In the 1996 presidential campaign ad for Democratic candidate Rick Locke, scenes include Locke criticizing opponent Doc Hastings while promoting his own moderate policies aimed at central Washington's needs. Locke is depicted engaging with local farmers in an orchard, emphasizing a hopeful and confident approach to addressing local interests. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - U.S. House of Representatives - Rick - Locke - "Bite" 1996-01-01 1996-01-01 Locke, Rick http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1749-92318 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1749-92318_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/877628 https://vimeo.com/1069881552 advertising campaigns Seder, Laguens and Hamburger 1 Video In the 1996 political TV ad, Democratic candidate Rick Locke criticizes opponent Doc Hastings, depicting him metaphorically as a rotting apple. The ad visually and dramatically portrays Hastings as making severe cuts to Medicare, jobs, and police funding, aligning with wealthy interests, and engaging in policies harmful to public services, symbolized by him maliciously biting into an apple. MovingImage