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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Puzzled"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:description>The 1994 political TV ad for Republican Party candidate Ron Lewis targets his opponent, Dave Adkisson, portraying him in a negative light. The ad repeatedly emphasizes Adkisson's involvement in controversial utility rate hikes, suggesting personal financial gains and corruption. With each scene, Adkisson is shown in various states of concern and defensiveness, framed by accusatory texts and images that denote his alleged mishandling of utility deals and taxes, aiming to question his integrity and leadership abilities.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Historic II"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
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    <dcterms:description>In the 1994 political ad, Ron Lewis, Republican candidate, addresses a vibrant crowd with confidence and determination. The scenes show Lewis standing at a podium during various campaign rallies, exuding leadership and sincerity. He passionately communicates his vision for positive change, surrounded by American flags and supportive attendees.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Spin"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:description>The 1994 political TV ad for Republican candidate Ron Lewis targets Joe Prather by associating him with Bill Clinton, emphasizing their involvement in tax increases and controversial deals. The ad uses textual comparisons and critical imagery to highlight alleged political and financial misconduct, urging viewers to vote for Ron Lewis instead.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Lewis"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>103rd (1993-1995)</dcterms:temporal>
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    <dcterms:description>In a 1994 political TV ad, Republican Ron Lewis emphasizes his deep Kentucky roots and hardworking, honest values. Through various pastoral scenes across rural settings, he conveys dedication to the community, evoking a strong sense of local pride and commitment to grassroots values. Lewis portrays himself as a relatable, compassionate leader by connecting with audiences against backdrops of farms and families, enhancing his appeal through symbols of American patriotism and traditional family values.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Morph"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>103rd (1993-1995)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dcterms:description>The 1994 campaign ad for Ron Lewis starkly criticized Joe Prather, aligning him with Bill Clinton, suggesting financial misconduct and political cronyism. The ad paired negative imagery and text, contrasting Prather���������s policies unfavorably against Lewis, with a clear endorsing tone for Ron Lewis, highlighting issues of tax increases and political favoritism.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Underdog"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>103rd (1993-1995)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dcterms:description>The 1994 political TV ad for Republican candidate Ron Lewis emphasized his stance as a straightforward, energetic alternative challenging established political norms. Throughout varied scenes, Lewis speaks directly to the camera and at podiums, energetically denouncing career politicians and the policies of Bill Clinton, while advocating for job creation, education improvement, and honest leadership. His consistent message is one of change, determination, and community commitment.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Little Piggy Goes to Market"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>103rd (1993-1995)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dcterms:description>In the 1994 presidential campaign ad, Republican Ron Lewis criticizes opponent Dave Atkinson using stark imagery. The ad juxtaposes scenes of Atkinson's luxurious lifestyle and taxpayer-funded excess with troubling crime statistics in Owensboro. Shots of Atkinson indifferent or concerned highlight perceived disconnection and mismanagement, effectively framing him as out of touch with community needs.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Little Piggy"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>103rd (1993-1995)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dcterms:description>In a 1994 TV ad for Republican candidate Ron Lewis, four esteemed politicians react to and debunk a negative ad by opponent Dave Adkisson. They highlight Adkisson���������s alleged misuse of taxpayer funds for lavish travel, contrasting this with their own records of integrity and fiscal responsibility. The ad aims to discredit Adkisson while bolstering their own reputations.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Historic"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>103rd (1993-1995)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dcterms:description>In the 1994 political TV ad, Ron Lewis pitches himself as a beacon of change and resilience. Featuring various scenes of Lewis speaking confidently from a podium to attentive and supportive crowds in Kentucky, the ad emphasizes his dedication to local leadership and opposition to federal overreach. His recurrent message underlines political renewal and empowerment with the slogan "Change for the Better."</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Morph"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
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    <dcterms:description>The 1994 political ad for Ron Lewis highlights dissatisfaction with Joe Prather and Bill Clinton, associating them with negative policies. It contrasts scenes of unhappy taxpayers and prosperous elites, criticizing Prather and Clinton for tax hikes and corruption. Emphasized messages of political alignment underscore the endorsement of Lewis, differentiating him from his opponents.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Spin"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>103rd (1993-1995)</dcterms:temporal>
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    <dcterms:description>The 1994 political TV ad for Ron Lewis contrasts opponent Joe Prater with Bill Clinton, highlighting themes of tax increases and corruption. Employing a critical tone, the ad visually links Prater to Clinton, using on-screen text and images to emphasize their shared policy failures and urging viewers to vote for Lewis.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Underdog"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:description>In his 1994 presidential campaign ad, Republican Ron Lewis positions himself as a candid and trustworthy outsider opposed to career politicians. Lewis passionately advocates for creating jobs, enhancing safety, and improving education, all while emphasizing integrity in politics. His consistent message across various scenes is a call for genuine change and community representation, presenting himself as a relatable, fresh alternative to the political establishment.</dcterms:description>
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    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Lewis"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>103rd (1993-1995)</dcterms:temporal>
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    <dcterms:description>In Ron Lewis's 1994 presidential campaign ad, the Republican candidate is depicted among Kentucky landscapes, emphasizing his rural Kentucky roots and strong local values. Throughout varied scenes, Lewis speaks passionately at rallies, interacts meaningfully with community members, and stands confidently in farm fields, demonstrating his commitment to the community and agricultural heritage. Each segment showcases his approachability and dedication to public service.</dcterms:description>
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    <dcterms:title>1994 - U.S. House of Representatives - Ron - Lewis - "Morph"</dcterms:title>
    <dcterms:date>1994-01-01</dcterms:date>
    <dcterms:created>1994-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:temporal>103rd (1993-1995)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dcterms:description>The 1994 campaign ad for Ron Lewis criticizes established politicians like Joe Prater and Bill Clinton by depicting them as synonymous with unfavorable political dealings. Through a series of frames, it showcases their similarities and juxtaposes their images with concerned citizens, advocating for Lewis as a different, more favorable choice.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - U.S. House of Representatives - Ron - Lewis - "Important Issues"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
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    <dc:type>advertising campaigns</dc:type>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In Ron Lewis's 1996 political TV ad, scenes contrast his policies against opponent Joe Wright, focusing on taxes and campaign funding. The ad features endorsements from local police and images of two politicians at podiums discussing their contrasting views, aiming to highlight Lewis's commitments and achievements in a visually engaging split-screen format.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - U.S. House of Representatives - Ron - Lewis - "Never forget"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In his 1996 campaign ad, Republican Ron Lewis emphasizes his deep connection to rural Kentucky, showcasing his dedication to agriculture and local concerns. Featuring scenes of Lewis engaging with farmers, standing confidently at rallies, and discussing policies, the ad portrays him as a committed advocate for his constituents, symbolizing his trustworthiness and roots in the community.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - U.S. House of Representatives - Ron - Lewis - "Cooper"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Lewis, Ron</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
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    <dcterms:description>In the 1996 political TV ad, Republican Ron Lewis is depicted advocating for the well-being of future generations. Repeatedly shown alongside a young boy named Cooper, Lewis emphasizes his commitment to policies focused on the future rather than present political gains. The settings include cozy, domestic and outdoor environments.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1998 - U.S. House of Representatives - Ron - Lewis - "Cooper II"</dcterms:title>
    <dcterms:date>1998-01-01</dcterms:date>
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    <dcterms:temporal>105th (1997-1999)</dcterms:temporal>
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    <dcterms:description>In a 1998 political TV ad, Republican candidate Ron Lewis campaigns for re-election, employing visuals of him discussing his congressional achievements and future goals alongside a young boy named Cooper. The ad portrays Lewis as a forward-thinking leader dedicated to next-generation constituents, emphasizing a commitment to improvement and continuity in leadership.</dcterms:description>
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