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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - U.S. House of Representatives - Joseph R. (Joe) - Wright - "Deadbeat"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Wright, Joseph R. (Joe)</dcterms:creator>
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    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
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    <dcterms:description>The political TV ad targets Ron Lewis, accusing him of supporting a notorious deadbeat dad, directly opposing his proclaimed stance on family values. Through somber tones and critical headlines overlaying video scenes, the ad aims to portray Lewis as contradictory and untrustworthy in his political positions, particularly emphasizing his supposed betrayal of family values.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Wright Joseph R. (Joe) - "Dead beat"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Wright, Joseph R. (Joe)</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dcterms:description>The 1996 political TV ad for Joe Wright's presidential campaign targets Ron Lewis, accusing him of aiding a notorious deadbeat dad to evade justice, thereby undermining family values. The ad repeatedly portrays Lewis in a negative light, juxtaposing his concerned expressions with negative headlines, documents, and prison imagery, emphasizing betrayal and political hypocrisy.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Wright Joseph R. (Joe) - "A Choice"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Wright, Joseph R. (Joe)</dcterms:creator>
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    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In the 1996 political ad for Joe Wright, the campaign highlighted newspaper endorsements praising Wright's independence and problem-solving skills while contrasting these with negative critiques of his opponent, Ron Lewis. The ad showcased scenes of Wright speaking at a rally, emphasizing his appeal for change and strong leadership.</dcterms:description>
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  <item>
    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Wright Joseph R. (Joe) - "Joe wright/Intro"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Wright, Joseph R. (Joe)</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In the 1996 presidential campaign ad, Democrat Joe Wright showcases his leadership skills through vivid farm vignettes. Seen confidently leading and engaging with diverse groups of farmers, Wright emphasizes his strong, independent, conservative leadership values set against the backdrop of his bustling, sunlit farm, symbolizing hard work and dedication.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Wright Joseph R. (Joe) - "Joe Wright/Morph"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Wright, Joseph R. (Joe)</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>The 1996 political TV ad for Democratic candidate Joe Wright targets Republican Ron Lewis, focusing on his close alignment with Newt Gingrich. Utilizing discontent citizens and negative imagery of Lewis beside Gingrich, the ad emphasizes Lewis's poor voting record and promotes Wright as a positive, independent choice for Congress.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Wright Joseph R. (Joe) - "Joe Wright/Environment"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Wright, Joseph R. (Joe)</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>The 1996 political TV ad for Democratic candidate Joe Wright targets opponent Ron Lewis's poor environmental record. It features a series of poignant visuals of polluted rivers and landscapes in Bullitt County, highlighting the urgent need for legislative action. Wright presents himself as an environmentally-conscious choice, dedicated to addressing and rectifying these concerns.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Wright Joseph R. (Joe) - "Joe Wright/Medicare"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Wright, Joseph R. (Joe)</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>The 1996 presidential campaign ad for Joe Wright criticizes opponent Ron Lewis for poor fiscal choices, contrasting them with Wright's fiscal responsibility and integrity. The ad portrays Wright as a strong, ethical leader, emphasizing his dedication through community interactions and contrasts with negative depictions of Lewis, especially regarding policies affecting seniors.</dcterms:description>
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  <item>
    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Wright Joseph R. (Joe) - "Joe Wright/ Crime"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Wright, Joseph R. (Joe)</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dcterms:identifier>P-1417-66284</dcterms:identifier>
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    <dc:type>advertising campaigns</dc:type>
    <dc:subject>Crime--United States</dc:subject>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In the 1996 presidential campaign ad for Joe Wright, various frames show grim and dejected individuals, criticizing Ron Lewis's record on crime policy. The ad emphasizes the political differences between Lewis and Wright, portraying Wright as having a tougher stance on crime, highlighting negative aspects of Lewis's legislative actions.</dcterms:description>
    <dcterms:type>MovingImage</dcterms:type>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Wright Joseph R. (Joe) - "Joe Wright/ tobacco"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Wright, Joseph R. (Joe)</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
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    <dc:type>advertising campaigns</dc:type>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In the 1996 presidential campaign ad, Joe Wright, a seasoned and determined tobacco farmer, stands firmly in his field, embodying resilience and rural expertise. Throughout the scenes, Wright emphasizes his stance against FDA regulations and advocates for a united congressional approach to leadership, using his agricultural background to connect and convey authenticity.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Wright Joseph R. (Joe) - "Speaks his mind"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Wright, Joseph R. (Joe)</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dc:type>advertising campaigns</dc:type>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In his 1996 campaign ad, Democratic presidential candidate Joe Wright presented himself as a resolute advocate for political reform and bipartisanship. He stood confidently in chaotic congressional settings and assertively criticized existing political games. Speaking earnestly to diverse crowds and directly into the camera, Wright pledged unity, effective leadership, and real problem-solving solutions, positioning himself as a stabilizing force against Washington's dysfunction.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Wright Joseph R. (Joe) - "A Choice"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Wright, Joseph R. (Joe)</dcterms:creator>
    <dcterms:rights>http://rightsstatements.org/vocab/NKC/1.0/</dcterms:rights>
    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In the 1996 political ad for Joe Wright's congressional campaign, he is presented as a refreshing, independent alternative to traditional politics. The ad emphasizes his problem-solving capabilities and contrasts his endorsements from various newspapers with those of his opponent, Ron Lewis, framing Lewis as a follower of Newt Gingrich. Wright is shown advocating for change and independence both through text and confident, assertive presentations.</dcterms:description>
    <dcterms:type>MovingImage</dcterms:type>
  </item>
</items>
