Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - U.S. House of Representatives - Rick - Locke - "Bite" 1996-01-01 1996-01-01 Locke, Rick http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1749-92318 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1749-92318_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/877628 https://vimeo.com/1069881552 advertising campaigns Seder, Laguens and Hamburger 1 Video In the 1996 political TV ad, Democratic candidate Rick Locke criticizes opponent Doc Hastings, depicting him metaphorically as a rotting apple. The ad visually and dramatically portrays Hastings as making severe cuts to Medicare, jobs, and police funding, aligning with wealthy interests, and engaging in policies harmful to public services, symbolized by him maliciously biting into an apple. MovingImage