In Steve Rothman's 2012 presidential campaign ad, Bill Pasquale is consistently portrayed negatively for opposing environmental lawsuits aimed at cleaning up polluted rivers. The ad features scenes linking Pasquale with polluting factories and portrays him as favoring polluters over community and environmental health, spotlighting Rothman's environmental advocacy.
2012 - United States House of Representatives Offices and Issue Campaigns - Steve Rothman - "Passaic River", 2012-01-01, Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall, Julian P. Kanter Political Commercials Collection, Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK. https://congressarchives.org/catalog/P-2112-141249 (accessed March 18, 2026).
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