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- Identifier:
- P-1496-73968
- Contributing Institution:
- Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK
- Collection:
- Julian P. Kanter Political Commercials Collection
- Title:
- 1996 - United States House of Representatives Offices and Issue Campaigns - Heath Jack - "Conservative Change"
- Date:
- 1996-01-01
- Creator:
- Heath, Jack
- Names:
- Stuart Stevens Group
- Topic:
- Taxation--Law and legislation
- Congress:
- 104th (1995-1997)
- Identifier:
- P-1496-73967
- Contributing Institution:
- Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK
- Collection:
- Julian P. Kanter Political Commercials Collection
- Title:
- 1996 - United States House of Representatives Offices and Issue Campaigns - Heath Jack - "A New Hampshire Conservative"
- Date:
- 1996-01-01
- Creator:
- Heath, Jack
- Names:
- Stuart Stevens Group
- Topic:
- Taxation--Law and legislation
- Congress:
- 104th (1995-1997)
- Identifier:
- P-1496-73969
- Contributing Institution:
- Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK
- Collection:
- Julian P. Kanter Political Commercials Collection
- Title:
- 1996 - United States House of Representatives Offices and Issue Campaigns - Heath Jack - "Trust & Taxes"
- Date:
- 1996-01-01
- Creator:
- Heath, Jack
- Names:
- Stuart Stevens Group
- Topic:
- Taxation--Law and legislation
- Congress:
- 104th (1995-1997)
- Identifier:
- P-1496-73970
- Contributing Institution:
- Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK
- Collection:
- Julian P. Kanter Political Commercials Collection
- Title:
- 1996 - United States House of Representatives Offices and Issue Campaigns - Heath Jack - "Jack Heath's Conservative Agenda rev."
- Date:
- 1996-01-01
- Creator:
- Heath, Jack
- Names:
- Stuart Stevens Group
- Topic:
- Taxation--Law and legislation
- Congress:
- 104th (1995-1997)
![["In the 1996 campaign ad for Jack Heath, visual and narrative contrasts portray political rivals as untrustworthy on tax issues. Scenes highlight deceitful politicians juxtaposed with Heaths trustworthy persona, consolidating his stance against tax increases. Emphasized are Heaths pledges and conservative fiscal policies, intending to resonate with voter frustrations over broken promises."]](https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1496-73968_thumbnail.jpg "1996 - United States House of Representatives Offices and Issue Campaigns - Heath Jack - \"Conservative Change\"")
![["In the 1996 campaign ad, Republican Jack Heath prominently features his family while outlining his economic vision for New Hampshire. He stresses conservative fiscal policies, including tax cuts and reduced spending, aiming to strengthen the states economy. The recurring theme is a commitment to traditional economic values and family."]](https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1496-73967_thumbnail.jpg "1996 - United States House of Representatives Offices and Issue Campaigns - Heath Jack - \"A New Hampshire Conservative\"")
![["In the 1996 political TV ad for Republican candidate Jack Heath, scenes contrast Heath's firm pledge against tax increases with John E. Sununu's broken tax promises. The ad showcases Heaths tax plan confidently, using interviews, text overlays, and newspaper quotes to highlight the credibility gap between Heath and Sununu on fiscal responsibility. The visuals aim to enhance Heath's image as a committed fiscal conservative against Sununu's inconsistent tax stance."]](https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1496-73969_thumbnail.jpg "1996 - United States House of Representatives Offices and Issue Campaigns - Heath Jack - \"Trust & Taxes\"")
![["The 1996 political TV ad for Republican Jack Heath promotes strict fiscal responsibility and governmental reform, reflecting New Hampshire's conservative values. Featuring a series of scenes with a politician, including a lieutenant in uniform, the ad emphasizes Heath's commitment to tax cuts, spending control, and congressional reforms, aligning with New Hampshires principles of fiscal prudence."]](https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1496-73970_thumbnail.jpg "1996 - United States House of Representatives Offices and Issue Campaigns - Heath Jack - \"Jack Heath's Conservative Agenda rev.\"")